branding
GM Displays Model-Name ADD Again, Changing Aveo to Sonic
By Chris Haak One doesn't need to dig very deeply into the history books to see that GM has shown a pattern of releasing a vehicle that - to put it kindly - did not meet...
Ford and Honda Tops In Customer Retention Study
According to the annual customer retention study conducted by J.D. Power and Associates, the Ford and Honda brands each managed to retain 62 percent of their buyers during 2010,...
Leaked GM Memo Proposes Eliminating “Chevy” Nickname for Chevrolet
Say hello to GM's version of New Coke. By Chris Haak The New York Times received a copy of an internal GM memo, signed by Alan Batey, vice president for Chevrolet sales and...
Tasteful Brand Emblems are Nowhere to be Found
By Chris Haak 12.12.2009 When Ford's very butch 2011 Super Duty pickups made their debut, one of the new truck's most outrageous features was its exaggerated grille. Further...