marketing
Ford Sedan Advertising a Thing of the Past
Ford sedan sales may further slow. The company decided to withdraw from the U.S. sedan market as the current generations of the Fiesta, Focus, Fusion, and Taurus reach the end of...
Does the 2014 Corvette “Stingray” Foretell Additional...
While attending the launch event for the 2014 Corvette Stingray last month, I was struck by a thought that just wouldn't leave my head. Were GM executives being honest when they...
GM Defines Chevy Spark’s Competition In a Surprising Way
Looking over the photos in GM's media website this afternoon, an infographic caught my eye. (Actually, two infographics caught my eye, but this is the more interesting of the...
Toyota Sees a Future With Prius as #1 Seller
Toyota's sales chief, Bob Carter, told analysts today on a conference call that by the end of the decade - that is, by 2020 - he expects that we will see the Prius nameplate in...
What Does an Inside-Out Volkswagen Look Like?
By Chris Haak This is a few days old, but kudos are in order to Volkswagen and its ad agency in Brazil, AlmapBBDO for the creativity shown in promoting the Latin American-market...
GM Hires Joel Ewanick from Nissan to Lead Marketing
By Chris Haak GM announced today that its head of marketing, Susan Docherty, is now its former head of marketing. Prior to that, Ms. Docherty had previously been head of...